The cost of inaccessible branding – how many customers are you losing?

Let’s talk numbers.
🔴 1 in 5 people in the UK have a disability that affects how they interact with digital content.
🔴 90% of websites fail basic accessibility checks.
🔴 71% of disabled users will leave a website immediately if it’s hard to navigate.

Every time your website, social media content, or marketing materials aren’t accessible, you’re turning away customers.

Imagine:
🚫 A promo email that a screen reader can’t interpret—lost sales.
🚫 A website with poor contrast, making text unreadable—lost engagement.
🚫 A PDF brochure that isn’t formatted for assistive tech—lost opportunities.

And this isn’t just bad business—it’s a legal risk. The European Accessibility Act (EAA) will soon make compliance mandatory.

So, how can you fix this? That’s what we’ll cover tomorrow so follow ➡️ me and find out how to ensure your business is accessible and inclusive.

📲 Work with me: nicola@pario-one.com